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Heineken® has partnerships across a range of relevant sectors, including long-running sports partnerships, music and film. These allow us to be a genuine part of our consumers conversation and provide a continued opportunity to extend the message of our brands.

TOP 10 TIPS FOR DRINKING RESPONSIBLY
Eat up.
Don’t drink on an empty stomach. Eat something preferably carbohydrates -before you start drinking and snack between drinks. Eating slows alcohol absorption and gives you more energy to enjoy yourself.

Water.
Alternate your drinks with water. It helps to keep you hydrated and slow your drinking rate. And down a glass of water before you go to sleep.

Know your limits.
Daily guidelines are 3-4 units for men and 2-3 units for women. Units do not always equate to one drink – often it’s more.

Think smaller.
Choose a smaller bottle or glass.

Avoid top ups.
Avoid top ups so you can keep track of your alcohol intake.

Make space.
Drinking soft drinks between drinks can help pace an evening.

Beware of rounds.
Stay in control (and save cash) by opting for smaller rounds or giving rounds a miss.

Consider your Gender.
If you are female, be aware that alcohol will affect you more than males because female bodies contain less water.

Designate a driver.
Before you leave home or make sure you have cash for a taxi home.

Take a break.
Give your liver a chance to rest and recuperate. And stay in tip-top condition.

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